MOBILE BANNER SPEC ADS

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SPEC WORK

Client: Chakra Oils

Tone: nurturing, empowering, zen, feminine strength

Audience: American women and mothers 21-40, health conscious, seeking alignment

Objective: Create one banner ad sized 700×100 (pixels). Get readers to click the banner bringing them to a specialized landing page. Highlight top selling oil blends. Incentivize with first-time buyer discount of 15% off.

Approach: The ad needed to call to the target market with colors and images that felt alluring yet familiar. 

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SPEC WORK

Client: Las Vegas Pre-Harvest

Tone: wholesome, exclusive, prepared, earth-friendly

Audience: Readers do not know the brand and will click based on curiosity and applicability.

Objective: Create one banner ad sized 350×50 (pixels). Get readers to click the banner that brings them to a landing page with an enticing offer to subscribe to emails based on self-selected interests/needs/location. Incentivize with first-time buyer discount of 20% off.

Approach: The goal was to attract new subscribers and initiate consumer awareness that there is a new way of acquiring produce they haven’t tried.

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Client: The Ground Up LLC

Tone: professional, humble, prepared, encouraging

Audience: Readers are business owners who are searching for advice on what to do next with their business.

Objective: Create one banner ad sized 350×50 (pixels). Get readers to click to register. When clicked, the reader comes to a landing page that describes the sort of situation other business owners who’ve come before them have found themselves in. The reader is led to register for a free business valuation by filling out a form.

Approach: The copy and image grabs the attention of business owners looking for hope, support, or a way out of their business troubles.

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SPEC WORK