WEBSITE SPEC WORK

Client: Atira’s Pet Roster

Tone: trustworthy, dependable, sincere, experienced

Audience: Single American working professionals age 21-50, within Las Vegas, NV valley, emotionally attached to their pets that must be left behind due to travel.

Objective: Create a website that conveys the origin and existence of Atira’s Pet Roster as a reliable service. Webpages should include Home, About, Reviews, & scheduling software.

Approach: The website should urge the prospect to schedule an interview.

The prospect conceives the bottom-line benefit right away.

The person is led to consider what it will be like leaving their pet in Atira’s care.

A call to action gives the prospect a chance to move forward right away with limited risk.

SPEC WORK

A 30 minute interview led to the content below. Sharing this dental students’ pet sitting customer base, direction, and personal touch helps the prospect to feel confident that this pet sitter’s services are a worthwhile pursuit.

Compiling the review page involved 3 steps: gather info from the business owner, ask key customers for their feedback and permission to draft a ghost-written message from their pet for them to consider and grant approval. 6 pets were involved, 4 were published.

This landing page is the first thing the prospect sees after clicking a Facebook Ad targeting traveling pet owners.

The feeling the prospect feels is fun and carefree.

A local, experienced pet sitter is just what they need.

Back

to top